Web designing is broadly about planning a website visually. It is an effective tool to attract visitors to one’s website. Web designers create the structure of the website – its layout, its navigability and its colour. Designing a website involves the knowledge of HTML, CSS and JavaScript among others apart from the visual appearance of a website, its usability and utility are important.

About One Page Website

A one-page website is of a single page where one HTML page is used. For scrolling and movement purposes, programming languages such as JavaScript, jQuery or Ajax are employed in such websites.

There are many standard and popular web-page designs. Web designing styles have many trends that come and go. One-page websites or single-page websites started around 2010, and ever since, have created their own niche.

Pros of One-Page Websites

One-page websites are trendy and immediately grab a visitor’s attention for the following reasons:

• Creativity – There are many well-designed one-page websites – creative, unique and visually appealing. They can be used by web designers to showcase their designing talent. Many designers take part in one-page website challenges on the web. The challenge lies in the fact that one-page websites go against the basics of traditional web design.
• Concise and business friendly – These become useful for business purposes as the website visitor would have a well-defined view of the page. These single-page websites enable users to subscribe, buy, or get updated newsletters through easy navigation.
• Cellphone friendly – Single-page websites are great for people who access the internet from their cellphones. The size of the content does not become smaller, enabling a user-friendly experience. Also, visitors do not need to click on icons, or scroll down or up.
• Image friendly – Single-page websites can have a lot of images on them. They can be a great tool to keep visitors occupied – images manage to remain in the mind for longer periods than words.
• Maintenance friendly – Single-page websites are easier to maintain than multi-page websites.
• Control – The website’s owner can control the flow of information by arranging articles or photos accordingly, as one-page websites have a linear flow.

[Also Read: Why is Web Design Important for E-commerce Website?]

Cons of One-Page Websites

• Not SEO friendly – Single-page websites cannot be optimised for SEO content that contains a lot of keywords. It becomes counterproductive for websites that have one-page content to follow the recent trends in web designing.
• Not for people with short attention spans – One-page websites are not great for visitors who multitask or are in a hurry. With unique designs, a visitor might not know where to click to get the information he/she needs.
• Not ideal for small business owners – Single-page websites are developed by web designers who have enough programming language. One needs to be completely dependent on web designers. Many times, they are difficult to code. A coding team of web designers is needed for a website to run efficiently.
• No proper diagnostic feature – Unlike multi-page websites, it is impossible to strategize a single-page website. The owner of a single-page website would not be able to know what content is diverting visitors away from the website. It also becomes difficult for website owners to know what visitors find interesting.
• Not ideal for sharing specific articles – When single-page websites have lot of different content, it can become hard to find a particular piece. Even if the links are provided on other multi-page websites, it will be difficult to scroll through to find the specific article.
• More time to load – If there are too many images on a single-page website, it will take more time to load. This will distract visitors and the website owner would not be able to analyse the traffic properly.
• Endless scrolling – Many single-page websites have great content and great photos. But it becomes difficult to find a dated article or an image – one has to endlessly scroll through the website. [Also Read: Top 7 Reasons Why Your Small Business Needs a Website]

Now that you know what advantages and disadvantages an one-page website provides you, go ahead and book a professional from UrbanClap. Here we provide the most reliable and knowledgeable professional website designers who can assist you in making your own website. Whether it is a multi-page or a one-page website, UrbanClap connects you with the best in your city, at the comfort of your own home.