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<\/p>\nMarketing is a contest to capture people’s attention. And man, is it a tough contest! Anything and everything that helps you even slightly is a huge help when it comes to winning the race to capture the attention of your audience. I, myself, am one of the cogs in the well-oiled marketing machine of UrbanClap. We’re a startup and that means we have to fight harder and faster to be better than, if not as good as our competitors. In my tenure here, I’ve observed a lot of things that often help our team make marketing miracles happen and being a part of UrbanClap (your friendly neighbourhood service app), I thought I’d share them with you. Read on for the secrets!<\/p>\n
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When I wake up each morning, before I even think about what I\u2019m wearing for the day, I need to find out what’s trending. What\u2019s going down on Twitter? What International Day is it today? When it comes to trending topics, being in the know early in the morning\u00a0can give you time to think about any reactive content during your commute, and it saves you the embarrassment of not having a clue about what\u2019s going on around you.<\/p>\n
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Checking out Twitter in the morning is not enough. Ideally, have an alert system setup, or keep a social media channel open on a tab of your browser to remain in the know. Even if you do get to know something, keep your work schedule flexible enough that you can take out time for ad hoc requirements at a moment\u2019s notice. Like I said, jumping on board a key trending topic is always a great way to get your brand involved in an open discussion. Obviously, it is important to do this while keeping it as relevant to your brand as possible. Spontaneity is key!<\/p>\n
And so, neither should you. This statement is a well-known fact, however until you live and breathe social media, you cannot appreciate it properly. Being available at all hours to react, amend or delete scheduled content its extremely important. If not acted upon quickly, it massively impacts your reputation.<\/p>\n
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People talk. They may skip meals (maybe not carbs), sleep, and a lot else but they\u2019ll never stop talking! And it\u2019s a good thing \u2013 they\u2019ll chat about everything from the lack of salt in the Rajma in lunch or the India\u2019s score in the day\u2019s cricket match. And that\u2019s where all the ideas are born. The best ideas always pop up in random conversations with the people around you. Nothing inspires creativity like the sound of rustling biscuits and namkeen<\/em> packets. I can remember at least ten different instances when my team came up with excellent ideas over tea and snacks!<\/p>\n The biggest mistake that a lot of people make is to dismiss other people and their suggestions. Sure, maybe they’ll be wrong 9 times out of 10 but its all worth it for that one time that they might be right. Also, each time you rubbish someone’s opinion out of hand, you’re probably intimidating another person to keep quiet about their brilliant idea and just imagine – this could be the idea that could change your world. I’m not saying that you need to listen to each and everything that every random person on your floor has to say. You have\u00a0to be able to weed out the chatter to get to that goldmine of ideas. So, keep an open mind. Don’t dismiss people outright – you never know when they might be right!<\/p>\n I work 16-18 hours in a day, and I enjoy every second of it. I love programming, and I love marketing, and thankfully, with the right kind of time management, I am able to carve out time for my other interests – poetry, photography, and novels. \u00a0All of this ensures that when I’m at UrbanClap, I’m not missing my other interests or worrying about losing touch with “the real me”. Figure out a balance between your job and your interests, identify your objectives for doing each and enjoy the magic that follows.<\/p>\n#5 Don’t shut people up.<\/h2>\n
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<\/p>\n#6 You gotta walk\u00a0on\u00a0the tightrope<\/h2>\n