{"id":4817,"date":"2017-01-19T14:36:51","date_gmt":"2017-01-19T09:06:51","guid":{"rendered":"https:\/\/appstudio.co.in\/ucblog\/?p=4817"},"modified":"2017-01-20T11:41:21","modified_gmt":"2017-01-20T06:11:21","slug":"digital-marketing-strategy-plan-right","status":"publish","type":"post","link":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/","title":{"rendered":"Digital Marketing Strategy-How To Plan it Right"},"content":{"rendered":"

The new promises a new era for companies- one with more milestones and achievements. And as we enter it, the strategies are in place for the same. After the holiday lull comes the robust brainstorming sessions of pulling up our socks. \u00a0Of all the strategies that come into play, the importance of digital marketing has taken precedence over all. After all, it is the digital era.<\/p>\n

Your business is eagerly looking at novel ideas for digital marketing. Whether you have a strategy in place that needs a little more work\u00a0or are starting completely from zero, here are some pointers that you\u00a0need to understand before you begin:<\/p>\n

1.Know your brand<\/strong><\/span><\/h2>\n

Your vision needs to be defined clearly in your own brain before it gets communicated to the world. Figure out and find out the things which makes you different from your competitors. And what is the singular message that conveys the tone of your brand.<\/p>\n

2.Find out the right channels<\/strong><\/span><\/h2>\n

\"shutterstock_189811238<\/p>\n

There are a plethora of communication channels to attract customers. Some known online\/offline channels are, Facebook, Google, Email, SMS, Twitter, Instagram. SEO, Affiliation, Blogging, Digital PR, Offline Banners etc. \u00a0You may have the funds but not all of them make sense to your brand. For instance\u00a0Facebook marketing does batter than Google for some businesses. For others may be Offline Channels works better, or perhaps just intelligent Email marketing. Find out the right channel for better conversion.\u00a0One way to figure that out is to pen down your objectives and target market clearly.<\/p>\n

3.Engage your customers<\/strong><\/span><\/h2>\n

If you\u2019re actively putting content across all your digital channels, you need to be prepared to respond to your customers. Take time to engage and build a subscriber base\/ followers, ensuring your content and comments are all in-line with the tone of your brand. Always remember \u2013 you have to respond to every comment from your customer (positive or negative) & remove spams from the sections.<\/p>\n

4.Study your competitors<\/strong><\/span><\/h2>\n

Always track the marketing strategies of your\u00a0competitors, Are they communicating their vision better? What they are doing? Also, any channel they\u2019re not utilizing\u00a0can be your chance to dominate that channel.<\/p>\n

5.Think like a customer<\/strong><\/span><\/h2>\n

What is your customer looking for? What kind of communication attracts them? What motivates them to use your product? What are the challenges they are facing, when using your product? You should think like a customer to solve these problems; you will get the right answer.<\/p>\n

6.Customer’s journey<\/strong><\/span><\/h2>\n

\"shutterstock_150360542<\/p>\n

Once you have started answering the questions as a customer, it will be easier to figure why a customer would even come to you. Considering your competitors are trying to answer similar questions for the customer, mapping out the whole journey helps a great deal. Some questions to ponder on can be: What problems would drive them to find you? How would they find you? How many times would they need to visit you? Mapping out this journey allows you to identify the optimal times you can reach out to them.<\/p>\n

7.Budget Plan<\/strong><\/span><\/h2>\n

Some digital channels are more expensive<\/strong> than others, and some may have a better ROI (Return on investment). So find out the best channels and decide a budget accordingly. There\u2019s no point paying an agency to manage your digital marketing if you can’t back it up with the appropriate spend. Similarly, it\u2019s not worth investing in SEO if you can only afford to do so for a month or two.<\/p>\n

Need help creating Your new year digital strategy?<\/em><\/p>\n

Book a Digital Marketing Expert from UrbanClap<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The new promises a new era for companies- one with more milestones and achievements. And as we enter it, the strategies are in place for the same. After the holiday lull comes the robust brainstorming sessions of pulling up our socks. \u00a0Of all the strategies that come into play, the importance of digital marketing has […]<\/p>\n","protected":false},"author":48,"featured_media":4818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[572,446,120,167,573],"class_list":["post-4817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-digital-media-marketing","tag-productivity","tag-urbanclap","tag-urbanclap-partners","tag-website-services"],"yoast_head":"\nDigital Marketing Strategy-How To Plan it Right - The Urban Guide<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Strategy-How To Plan it Right - The Urban Guide\" \/>\n<meta property=\"og:description\" content=\"The new promises a new era for companies- one with more milestones and achievements. And as we enter it, the strategies are in place for the same. After the holiday lull comes the robust brainstorming sessions of pulling up our socks. \u00a0Of all the strategies that come into play, the importance of digital marketing has […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/\" \/>\n<meta property=\"og:site_name\" content=\"The Urban Guide\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-19T09:06:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-20T06:11:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/de927adv5b23k.cloudfront.net\/wp-content\/uploads\/2017\/01\/03200130\/shutterstock_371175677-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"UrbanClap Editorial\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UrbanClap Editorial\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/\"},\"author\":{\"name\":\"UrbanClap Editorial\",\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/#\/schema\/person\/f7dfe61e22a1ba9ffd35c6d24375407d\"},\"headline\":\"Digital Marketing Strategy-How To Plan it Right\",\"datePublished\":\"2017-01-19T09:06:51+00:00\",\"dateModified\":\"2017-01-20T06:11:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/\"},\"wordCount\":600,\"commentCount\":12,\"publisher\":{\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/de927adv5b23k.cloudfront.net\/wp-content\/uploads\/2017\/01\/03200130\/shutterstock_371175677-1.jpg\",\"keywords\":[\"digital media marketing\",\"productivity\",\"urbanclap\",\"UrbanClap Partners\",\"website services\"],\"articleSection\":[\"Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/\",\"url\":\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/\",\"name\":\"Digital Marketing Strategy-How To Plan it Right - The Urban Guide\",\"isPartOf\":{\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/de927adv5b23k.cloudfront.net\/wp-content\/uploads\/2017\/01\/03200130\/shutterstock_371175677-1.jpg\",\"datePublished\":\"2017-01-19T09:06:51+00:00\",\"dateModified\":\"2017-01-20T06:11:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#primaryimage\",\"url\":\"https:\/\/de927adv5b23k.cloudfront.net\/wp-content\/uploads\/2017\/01\/03200130\/shutterstock_371175677-1.jpg\",\"contentUrl\":\"https:\/\/de927adv5b23k.cloudfront.net\/wp-content\/uploads\/2017\/01\/03200130\/shutterstock_371175677-1.jpg\",\"width\":720,\"height\":377},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/appstudio.co.in\/ucblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing Strategy-How To Plan it Right\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/#website\",\"url\":\"https:\/\/appstudio.co.in\/ucblog\/\",\"name\":\"The Urban Guide\",\"description\":\"UrbanClap\",\"publisher\":{\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/appstudio.co.in\/ucblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/#organization\",\"name\":\"The Urban Guide\",\"url\":\"https:\/\/appstudio.co.in\/ucblog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/appstudio.co.in\/ucblog\/wp-content\/uploads\/2021\/03\/UC-Logo.png\",\"contentUrl\":\"https:\/\/appstudio.co.in\/ucblog\/wp-content\/uploads\/2021\/03\/UC-Logo.png\",\"width\":299,\"height\":60,\"caption\":\"The Urban Guide\"},\"image\":{\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/#\/schema\/person\/f7dfe61e22a1ba9ffd35c6d24375407d\",\"name\":\"UrbanClap Editorial\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/appstudio.co.in\/ucblog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65646b85d9ee80d75b57a3cc154b8def75f1713c6d861a0bb4eacfa2d37da1d9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65646b85d9ee80d75b57a3cc154b8def75f1713c6d861a0bb4eacfa2d37da1d9?s=96&d=mm&r=g\",\"caption\":\"UrbanClap Editorial\"},\"url\":\"https:\/\/appstudio.co.in\/ucblog\/author\/urbanclap-editorial\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Strategy-How To Plan it Right - The Urban Guide","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Strategy-How To Plan it Right - The Urban Guide","og_description":"The new promises a new era for companies- one with more milestones and achievements. And as we enter it, the strategies are in place for the same. After the holiday lull comes the robust brainstorming sessions of pulling up our socks. \u00a0Of all the strategies that come into play, the importance of digital marketing has […]","og_url":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/","og_site_name":"The Urban Guide","article_published_time":"2017-01-19T09:06:51+00:00","article_modified_time":"2017-01-20T06:11:21+00:00","og_image":[{"width":720,"height":377,"url":"https:\/\/de927adv5b23k.cloudfront.net\/wp-content\/uploads\/2017\/01\/03200130\/shutterstock_371175677-1.jpg","type":"image\/jpeg"}],"author":"UrbanClap Editorial","twitter_card":"summary_large_image","twitter_misc":{"Written by":"UrbanClap Editorial","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#article","isPartOf":{"@id":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/"},"author":{"name":"UrbanClap Editorial","@id":"https:\/\/appstudio.co.in\/ucblog\/#\/schema\/person\/f7dfe61e22a1ba9ffd35c6d24375407d"},"headline":"Digital Marketing Strategy-How To Plan it Right","datePublished":"2017-01-19T09:06:51+00:00","dateModified":"2017-01-20T06:11:21+00:00","mainEntityOfPage":{"@id":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/"},"wordCount":600,"commentCount":12,"publisher":{"@id":"https:\/\/appstudio.co.in\/ucblog\/#organization"},"image":{"@id":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#primaryimage"},"thumbnailUrl":"https:\/\/de927adv5b23k.cloudfront.net\/wp-content\/uploads\/2017\/01\/03200130\/shutterstock_371175677-1.jpg","keywords":["digital media marketing","productivity","urbanclap","UrbanClap Partners","website services"],"articleSection":["Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/","url":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/","name":"Digital Marketing Strategy-How To Plan it Right - The Urban Guide","isPartOf":{"@id":"https:\/\/appstudio.co.in\/ucblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#primaryimage"},"image":{"@id":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#primaryimage"},"thumbnailUrl":"https:\/\/de927adv5b23k.cloudfront.net\/wp-content\/uploads\/2017\/01\/03200130\/shutterstock_371175677-1.jpg","datePublished":"2017-01-19T09:06:51+00:00","dateModified":"2017-01-20T06:11:21+00:00","breadcrumb":{"@id":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#primaryimage","url":"https:\/\/de927adv5b23k.cloudfront.net\/wp-content\/uploads\/2017\/01\/03200130\/shutterstock_371175677-1.jpg","contentUrl":"https:\/\/de927adv5b23k.cloudfront.net\/wp-content\/uploads\/2017\/01\/03200130\/shutterstock_371175677-1.jpg","width":720,"height":377},{"@type":"BreadcrumbList","@id":"https:\/\/appstudio.co.in\/ucblog\/trending\/digital-marketing-strategy-plan-right\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/appstudio.co.in\/ucblog\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing Strategy-How To Plan it Right"}]},{"@type":"WebSite","@id":"https:\/\/appstudio.co.in\/ucblog\/#website","url":"https:\/\/appstudio.co.in\/ucblog\/","name":"The Urban Guide","description":"UrbanClap","publisher":{"@id":"https:\/\/appstudio.co.in\/ucblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/appstudio.co.in\/ucblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/appstudio.co.in\/ucblog\/#organization","name":"The Urban Guide","url":"https:\/\/appstudio.co.in\/ucblog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/appstudio.co.in\/ucblog\/#\/schema\/logo\/image\/","url":"https:\/\/appstudio.co.in\/ucblog\/wp-content\/uploads\/2021\/03\/UC-Logo.png","contentUrl":"https:\/\/appstudio.co.in\/ucblog\/wp-content\/uploads\/2021\/03\/UC-Logo.png","width":299,"height":60,"caption":"The Urban Guide"},"image":{"@id":"https:\/\/appstudio.co.in\/ucblog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/appstudio.co.in\/ucblog\/#\/schema\/person\/f7dfe61e22a1ba9ffd35c6d24375407d","name":"UrbanClap Editorial","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/appstudio.co.in\/ucblog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65646b85d9ee80d75b57a3cc154b8def75f1713c6d861a0bb4eacfa2d37da1d9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65646b85d9ee80d75b57a3cc154b8def75f1713c6d861a0bb4eacfa2d37da1d9?s=96&d=mm&r=g","caption":"UrbanClap Editorial"},"url":"https:\/\/appstudio.co.in\/ucblog\/author\/urbanclap-editorial\/"}]}},"_links":{"self":[{"href":"https:\/\/appstudio.co.in\/ucblog\/wp-json\/wp\/v2\/posts\/4817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appstudio.co.in\/ucblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appstudio.co.in\/ucblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appstudio.co.in\/ucblog\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/appstudio.co.in\/ucblog\/wp-json\/wp\/v2\/comments?post=4817"}],"version-history":[{"count":0,"href":"https:\/\/appstudio.co.in\/ucblog\/wp-json\/wp\/v2\/posts\/4817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appstudio.co.in\/ucblog\/wp-json\/wp\/v2\/media\/4818"}],"wp:attachment":[{"href":"https:\/\/appstudio.co.in\/ucblog\/wp-json\/wp\/v2\/media?parent=4817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appstudio.co.in\/ucblog\/wp-json\/wp\/v2\/categories?post=4817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appstudio.co.in\/ucblog\/wp-json\/wp\/v2\/tags?post=4817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}